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Up to eight percent price decreases for Ford’s electric SUV as the Detroit carmaker follows Tesla’s cost-slashing
US carmaker Ford has announced price cuts across its entire Mustang Mach-E electric midsize SUV range, starting today – with recent buyers set to receive the discount too.
The move by the Michigan-based ‘big three’ manufacturer will be perceived as following Tesla’s decision to apply a substantial price decrease to its Model Y.
Tesla’s Model Y, also a midsize SUV, was the most popular electric vehicle sold in the US in 2022. It was also the highest-selling EV in Australia last year.
Ford’s price reductions are not as dramatic in the US market as those of Tesla but the move could set off an EV price war in that market.
The Mustang Mach-E’s list pricing in the United States will be decreased by between $600 for the level-two Select AWD variant, to as high as $5900 for a range-topping Mach-E GT.
These price cuts represent discounts of between 1 percent and 8 percent. Tesla, on the other hand, slashed the price of the Model Y by up to 20 percent in the US market.
Still, Mustang Mach-E remains solidly the more affordable option, with the entry-level Select RWD standard range model now priced at $45,995 after this week’s $900 discount. In the US market, the Model Y is priced from $52,990.
In Australia, Tesla did apply a price decrease to its lineup but this was much more subdued than the changes seen on its American home turf.
Locally, the Model Y rear-wheel drive grade received a price cut of $3400 – a four percent decrease compared to 2022 pricing. The Performance variant, which has not actually landed in Australia as yet, received a smaller two percent cut.
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