Genesis X Concept 2021: rising luxury brand electrifies a GT coupe

The fifth concept car to be launched by the Genesis brand may be its most radical yet but it presents an alluring package for those seeking both style and sustainability.

The unveiling of the 2021 Genesis X Concept on a private rooftop in Los Angeles was as grand as the fully-electric GT coupe is ambitious; showcasing not only the future of the brand but an ethos it calls sustainable luxury.

The Korean carmaker currently offers a range of models, including the G70 sedan and GV80 large SUV, with a design it calls ‘Athletic Elegance’ that primarily makes use of a two-line theme.

Genesis X Concept 2021 rear — Genesis has unveiled a new concept car that turns showcases their design direction in a GT coupe form

This theme is intensified in the Genesis X, which stretches the marque’s ‘Quad Lamp’ headlights around the front of the car, through the wheel arches to the sides, while at the rear the taillights follow a similar design but are continued at the rear.

Genesis fitted a large version of its shield-shaped grille that is said to roughly imitate the brand’s logo, which is complemented with a series of side scoops and air intakes along the bottom.

The design choice shows a clear line of difference with Genesis and other brands such as Lexus who removed the large grille from the LF-Z concept after designers pointed out that the EV underpinnings in future models would negate the need for extra cooling.

Genesis X Concept 2021 front — The Genesis X Concept is an all-electric car but no performance details have been released

Connecting the front and rear is a parabolic line that cuts into the fenders at the rear and the single-panel clamshell like design encompassing the front section. Additionally, the digital side mirrors are ultra thin and build on the sleek appearance.

Inside designers have created a cockpit-like environment with a large screen sitting in the instrument cluster and a secondary slim portrait screen, presumably to handle multimedia.

Genesis X Concept 2021 close up — The cockpit of the Genesis X wraps around the driver in a blanket of materials that include recycled leather

Continuing the sustainability theme is the use of materials in the Genesis X which uses leftover pieces of leather from previous manufacturing processes for parts of the interior.

While there are no corresponding performance figures available for the Genesis X, if the Hyundai Motor Group can squeeze a 3.5 second 0-100km/h time out of the all-electric Kia EV6 GT midsize SUV, we can only imagine what it could do with a GT coupe form factor.