Despite new equipment on most models, no Mazda 3 will be more expensive in 2015: in fact, every trim, bar the Neo variants, will fall in price. Savings of $600 to $1,150 have been made possible by the Australia-Japan Free Trade Agreement – a fact that Mazda’s Martin Benders believes will keep the 3 dominant in its segment.
While the Neo’s positioning between $20,490 (base manual) and $23,990 (Neo Safety auto) is unchanged, those four models gain over $1,000 in value – 16-inch alloys replace steel hub caps and each receives rear parking sensors.
Buyers of the base still have to put up with a cheesy infotainment unit in the place of the 7-inch MZD Connect touchscreen with navigation, which is standard on every other car from the $22,390 Maxx upwards.
The Maxx (down $600) and Touring (down $700), each a step further up the 3’s ranks, gain front fog lights. Equipment remains steady for the SP25 (down $700), SP25 GT (down $800), and Astina (petrol down $1,150) models, with the potent turbodiesel XD Astina (down $940) remaining the 3 flagship positioned at $39,290 for the manual.
Automatic gearboxes remain a $2,000 option for each 3, but there’s still no cost penalty for opting for either the hatchback or sedan body style. All non-atsina models retain their $1,500 Safety pack option, which includes blind spot assistance.
The sharpened pricing and equipment lists are an intelligent step for Mazda, keen to retain – and grow – the 3’s already-significant 21% share of the private and smaller business fleet market among the small car segment, with Volkswagen’s Golf, and Ford’s forthcoming Focus update providing quality competition.
All prices are RRP list prices, before on-road costs or options.
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