2019 Ford Focus Australian pricing announced

Australian pricing and specifications have been announced for the 2019 Ford Focus ahead of its local arrival in December. Priced from $25,990 plus on-road costs, the fourth-generation Focus is $2,600 more expensive than the car it replaces though is equipped with an automatic transmission and more equipment as standard.

The new Focus is also far more advanced than before, with autonomous emergency braking as standard equipment across the whole range, as well as a wagon variant on offer for the first time in Australia. The 2019 Ford Focus goes on sale in Australia in December.

“The Focus has been one of the world’s best-selling vehicles, and it’s a significant part of Ford’s line-up, having been on sale for almost two decades in Australia,” said Ford Australia and New Zealand CEO, Kay Hart.

“We’ve seen Focus set benchmarks in technology, driveability and performance, and this all-new generation is the best combination of Focus character and the latest technology that Australian customers are asking for.”

Offered in hatchback and wagon bodystyles for now – sedan, as well as sportier and off-road styled Active variants are due in 2019 – the 2019 Ford Focus range offers three models to choose from: the entry level Trend hatch, sporty mid-spec ST-Line in both hatch and wagon bodystyles, and the luxury-focused Titanium in hatch form only. All models are powered by a 134kW/240Nm 1.5-litre turbocharged three-cylinder petrol engine with an eight-speed automatic transmission – the days of the PowerShift transmission are over.

Starting at $25,990 plus on-road costs, the 2019 Focus joins the 2019 Toyota Corolla in being priced higher than its predecessor. Like the Corolla however, the Focus is far better equipped than before. Even on the entry level Trend, buyers still receive autonomous emergency braking with pedestrian and cyclist detection, lane keep assist with lane departure warning, 16-inch alloy wheels, automatic headlights and wipers, a leather steering wheel, Ford’s SYNC3 infotainment system with an 8.0-inch touchscreen, Apple CarPlay and Android Auto, DAB+ digital radio and satellite navigation with live traffic reports.

Step up to the $28,990 ($30,990 for the wagon) ST-Line and buyers earn larger 17-inch alloy wheels with 10mm-lower suspension, sportier-looking bumpers, LED tailights with LED cornering front foglamps, tyre pressure monitoring, dual-zone climate control, keyless entry and start, auto-folding and heated mirrors, wireless phone charging and a flat-bottomed steering wheel while wagon variants also receive silver roof rails, remote folding rear seats and a tonneau cover for the boot.

At the top of the local range for now is the Titanium ($34,990) which adds full leather upholstery with heated front seats, 6-way electrically adjustable front seats with driver’s memory functionality, a nine-speaker B&O Play sound system, adaptive cruise control with stop and go functionality, speed sign recognition, blind spot monitoring with rear traffic alert and rear automatic braking, LED headlights with automatic high beam and sequential LED indicators, variable LED interior ambient lighting and 18-inch alloy wheels.

Option packages are available for the 2019 Ford Focus range for buyers after more equipment. For Trend and ST-Line buyers, the added safety tech of the Titanium is available as part of the Driver Assistance Package for $1,250. ST-Line buyers can choose an $1,800 Design Pack that adds the LED headlights and 18-inch wheels of the Titanium, while Titanium buyers can choose a $300 heads-up display and $1,000 automatic parking. Finally, ST-Line and Titanium buyers can choose a $2,000 panoramic sunroof, and premium paint is $550 across the range.