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At the Australian unveiling of the e-tron GT Audi suggested the electric sports car could hit 500 sales per year
Audi Australia is confident in its incoming e-tron GT’s success with senior product planner Matthew Dale predicting yearly sales between 400-500 once supply levels are sorted out.
For reference, that means Audi Australia expects to sell at least four times as many slinky four-door e-tron GTs in a year than its first electric effort, the e-tron SUV and Sportback. It accounted for 108 sales in 2021.
That 500 sales prediction number isn’t plucked from thin air: Audi’s predictions mirror the numbers achieved by what will be its closest rival in Australia, the Porsche Taycan (531 sales in 2021).
Such sales would also make the e-tron GT more popular than not only niche sports cars such as the TT (44), but also the A6 large sedan (206).
When pressed on what an e-tron GT customer looks like, Mr Dale said the order bank included current RS6 Avant and RS7 Sportback owners looking to move into an electric future.
There will also be new customers coming to the Audi brand specifically for e-tron, while Mr Dale noted Audi Australia has “even had an RS4 customer place an order for an e-tron GT.”
The e-tron GT lands in Australia this September in either 330kW/630Nm Quattro guise, priced from $181,700 before on-road costs, or flagship RS guise costing $249,700 and offering up to 475kW of power and 830Nm of torque from a pair of electric motors.
Those who haven’t placed an order for an e-tron GT yet might be waiting a while, as the first Australian allocation is almost entirely spoken for.
There were no firm figures revealed, but Mr Dale said Audi Australia has a “big order bank” to fulfill with the first shipment of the new e-tron GT.
All prices listed are before on-road costs.
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